Christmas 2026 is still ahead, but we have already started thinking about the designs for next Christmas.
For us, seasonal design usually starts with looking back.
We look at what our customers have chosen in previous seasons — which colours, patterns and styles attracted more interest, and which products worked well for different types of shops. These experiences give us a good starting point for new ideas.
At the same time, we also keep an eye on what is happening in the market. Colours, materials, patterns and packaging styles are always changing, and we like to see what is becoming popular in different markets around the world.
But trends are only one part of the process.
We also think about how a product will actually be used. For floral packaging, it needs to look seasonal and attractive, but it also needs to work well with flowers, plants or gifts and make sense for everyday retail.
From there, we start putting ideas together — trying different colours, patterns and details, and seeing which ones have potential.
We don’t have the Christmas 2027 collection ready yet. We are just at the beginning of the process.
But this is usually the interesting part: starting with a few ideas and gradually turning them into something new.
We’ll share more as the new designs take shape.